SWAP | BORROW | EXPERIENCE....New U is a clothing and accessories shop with a difference.

The New-U shop is unique in that it will operate on the basis of donate, swap or loan and no cash transactions will be made but will operate using a voucher system.

Each item will be given a value and customers will be able to swap or loan items based on their value.

The shop will also provide 'smart' clothes for any occasion that young adults (16-30) can borrow for job interviews or similar occasions.  This is aimed at those who could not otherwise acquire suitable clothing.

Customers will be able to donate items of clothing* and accessories they no longer need and if the want, to swap for items of the same value.

The other purpose of this shop is to give young people the skills and confidence to progress into employment by offering retail work experience placements in a supportive environment.

*Items of clothing need to be new or nearly new.

Please do visit which can be found on the second floor of the Castle Mall in Norwich.  


  • Tuesday - Saturday 10.00am - 5.00pm
  • Sunday & Monday - CLOSED

For any enquiries about the initiative please email new-u@opennorwich.org.uk

New-U is a Swap Shop set up in partnership between OPEN Youth Trust and Talent Match New Anglia and funded through The Big Lottery Fund.

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